Strategic Planning

Cooper Shattuck

Social Media: Be Strategic, Not Superficial

In a recent blog, we discussed the various social media platforms and what some of the data suggests about who is using them. The...

Cooper Shattuck

Are you ready for the results of your marketing?

Having a strategic marketing plan is important. It helps identify what services you are offering and why someone should want to buy them....

Cooper Shattuck

Long-Term Impacts of COVID on the Legal Profession: Part I

Over a year after the start of the worldwide COVID-19 pandemic, and we still don’t have it behind us. Variants and mutations are...

Cooper Shattuck

The Importance of Face-to-Face Marketing

For over a year now, we have altered our professional and personal lives to avoid unnecessary face-to-face meetings or gatherings....

Cooper Shattuck

We're Finally Open, But What Now? The New Crisis Communications & COVID-19

Many businesses, big and small, have done an excellent job communicating with customers and clients during COVID-19. Whether bolstering...

Cooper Shattuck

Do You Know Bankruptcy?

If you see the increasing economic turmoil as an opportunity to help those in need, are you ready?

Cooper Shattuck

Why You Should Reassess Your Office Needs

Has working remotely been a challenge for you? Has working remotely made you reassess whether you need the office that you have occupied?...

Cooper Shattuck

Why You Should Reassess Your Law Office Needs

Has working remotely been a challenge for you? Has working remotely made you reassess whether you need the office that you have occupied?...

Cooper Shattuck

Tips on How to Develop a Strategic Plan

During this unprecedented time in our country and with the resulting changes in our schedules and our work, perhaps you have taken the...

Cooper Shattuck

What's Your Next Move? How & Why Lawyers Should Develop Strategic Plans

During this unprecedented time in our country and with the resulting changes in our schedules and our work, perhaps you have taken the...