As the year winds down and you begin planning budgets for next year, one line item often overlooked—or underestimated—is marketing. Yet, whether your law firm has been consistently marketing or hasn’t done much at all, now is the perfect time to think strategically about how you’ll grow your visibility and reach in the coming year. Why Marketing Belongs in Your Budget Marketing is an investment , not a luxury. A strong marketing plan builds your brand, strengthens your reputa

Learn how fractional firm management, through an experienced fractional COO or CEO, can help your law firm streamline operations, improve profitability, and achieve sustainable growth.

A marketing audit is your first step toward a smarter, more strategic law firm marketing plan. It helps you understand what’s working,...

At Cartography, we help law firms navigate their future with clarity, and few tools provide as much clarity as data analytics. For firms...

In a rapidly shifting legal landscape, firms that stay static risk falling behind. The most successful firms don’t just respond to...

Retaining top legal talent requires more than a good culture and a stocked break room. Compensation has always been a major factor in...