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Cooper Shattuck
Marketing Budget: How to Set Your Priorities
Last week, we talked about establishing a marketing budget. A budget should be part of your overall planning process and is a step in...
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Cooper Shattuck
- Feb 9
- 2 min
Marketing Budget: What Should It Be?
Sooner or later, you’re going to have to think about a budget. Budgets are simply another form of planning. And like other planning...
Cooper Shattuck
- Jan 25
- 2 min
Hello, 2023: How Do I Create a Strategic Plan?
As we continue our focus on the new year, consider putting some specifics in your planning. Of course, the first step in any planning is...
Cooper Shattuck
- Jan 12
- 2 min
End-of-the-Year Reflections
Whether the end of your year was a mad dash, a brief respite full of family and food, or both, we all now find ourselves fully into the...
Cooper Shattuck
- Dec 15, 2022
- 3 min
5 Ways to Decode Your Competitors' Marketing
Maybe you pay attention to your digital presence. Perhaps you’ve looked at your website, reviewed your social media pages, and even...
Cooper Shattuck
- Oct 20, 2022
- 3 min
Social Media: Be Strategic, Not Superficial
In a recent blog, we discussed the various social media platforms and what some of the data suggests about who is using them. The...
Cooper Shattuck
- Oct 14, 2022
- 2 min
Are you ready for the results of your marketing?
Having a strategic marketing plan is important. It helps identify what services you are offering and why someone should want to buy them....
Cooper Shattuck
- May 6, 2021
- 3 min
Long-Term Impacts of COVID on the Legal Profession: Part I
Over a year after the start of the worldwide COVID-19 pandemic, and we still don’t have it behind us. Variants and mutations are...
Cooper Shattuck
- Apr 22, 2021
- 3 min
The Importance of Face-to-Face Marketing
For over a year now, we have altered our professional and personal lives to avoid unnecessary face-to-face meetings or gatherings....
Cooper Shattuck
- May 21, 2020
- 3 min
We're Finally Open, But What Now? The New Crisis Communications & COVID-19
Many businesses, big and small, have done an excellent job communicating with customers and clients during COVID-19. Whether bolstering...
Cooper Shattuck
- May 12, 2020
- 2 min
Do You Know Bankruptcy?
If you see the increasing economic turmoil as an opportunity to help those in need, are you ready?
Cooper Shattuck
- Apr 24, 2020
- 2 min
Why You Should Reassess Your Office Needs
Has working remotely been a challenge for you? Has working remotely made you reassess whether you need the office that you have occupied?...
Cooper Shattuck
- Apr 23, 2020
- 4 min
Why You Should Reassess Your Law Office Needs
Has working remotely been a challenge for you? Has working remotely made you reassess whether you need the office that you have occupied?...
Cooper Shattuck
- Apr 17, 2020
- 4 min
Tips on How to Develop a Strategic Plan
During this unprecedented time in our country and with the resulting changes in our schedules and our work, perhaps you have taken the...
Cooper Shattuck
- Apr 14, 2020
- 4 min
What's Your Next Move? How & Why Lawyers Should Develop Strategic Plans
During this unprecedented time in our country and with the resulting changes in our schedules and our work, perhaps you have taken the...
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