"One of the tests of leadership is the ability to recognize a
problem before it becomes an emergency."
- Arnold H. Glasgow
As many crisis experts have stated—crises are unpredictable, but not unexpected. We can help you prepare for the crises that are predictable and can help you react to those that aren't.
With over 27 years’ experience navigating the waters of crisis communication and crisis management, our principal offers a wealth of experience with a wide range of crises.
Managing a crisis requires skilled, experienced practitioners to handle media scrutiny and inquiries, prepare and execute a crisis communication plan, and repair the image that has been potentially tarnished by the crisis situation.
Every crisis is unique and requires a uniquely tailored plan to ensure that all stakeholders are addressed effectively. We can help you prepare a plan before a crisis occurs and respond once it does. Prior planning and proper response are the keys to avoiding the escalation to a crisis.
Meet with your organization’s leadership team to conduct a crisis planning workshop
Compile your organization’s crisis directory (a listing of your organization’s key publics/stakeholders/organizations, crisis communications team, your media spokesperson, media spokespeople in other key organizations, emergency personnel, local officials, and key media contacts (i.e. newspapers, television, radio)
Prepare your crisis management plan document for use by your crisis communications team