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Cooper Shattuck
Is Snail Mail Dead?
Times change. When I was a young lawyer, I can remember that our mail came in large white plastic bins. Sometimes there would be more...
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Cooper Shattuck
- Nov 3
- 3 min
2022 Clio Legal Trends Report: Key Takeaways
Clio, an industry-leading provider of law practice management, client intake, CRM, and document automation recently released its 2022...
Cooper Shattuck
- Oct 14
- 2 min
Are you ready for the results of your marketing?
Having a strategic marketing plan is important. It helps identify what services you are offering and why someone should want to buy them....
Cooper Shattuck
- Aug 27, 2021
- 3 min
A Foot on the Dock and a Foot...
Well, summer isn’t technically over, but you know it’s getting close when schools start. Hopefully, this summer allowed you some time to...
Cooper Shattuck
- Jul 21, 2021
- 3 min
"Way Back in the Day": How Legal Marketing Has Changed
We are proud to sponsor a one-time FREE performance of The Actor's Charitable Theatre's production of Broadway's Bright Star, inspired by...
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Cooper Shattuck
- Jul 15, 2021
- 2 min
What's Your Story? [For Lawyers]
We are proud to sponsor a one-time performance of the Actor’s Charitable Theatre’s production of Bright Star, a musical written and...
Cooper Shattuck
- Jul 9, 2021
- 3 min
If You Knew My Story...
We are proud to sponsor a one-time FREE performance of The Actor's Charitable Theatre's production of Broadway's Bright Star, inspired by...
Cooper Shattuck
- Jun 24, 2021
- 3 min
The Perfect Client
An old lawyer once said, “If it wasn’t for clients, lawyers, and judges, practicing law wouldn’t be half bad.” Clients are why we exist....
Cooper Shattuck
- Jun 18, 2021
- 3 min
Long-Term Impacts of COVID on the Legal Profession: Part IV
In this four-part series, we have discussed the potential long-term impacts of COVID-19 on the legal profession, the courts, practicing...
Cooper Shattuck
- Jun 4, 2021
- 3 min
Long-Term Impacts of COVID on the Legal Profession: Part III
We are discussing the long-term impacts of COVID-19 on the legal profession, the courts, practicing law, and the life of a lawyer. Our...
Cooper Shattuck
- May 20, 2021
- 3 min
Long-Term Impacts of COVID on the Legal Profession: Part II
We are discussing the long-term impacts of COVID-19 on the legal profession, the courts, practicing law, and the life of a lawyer. Our...
Cooper Shattuck
- Apr 22, 2021
- 3 min
The Importance of Face-to-Face Marketing
For over a year now, we have altered our professional and personal lives to avoid unnecessary face-to-face meetings or gatherings....
Cooper Shattuck
- Apr 8, 2021
- 1 min
Marketing for Lawyers: It's Now or Never
People are constantly inundated by marketing efforts these days. Unless you are totally disconnected, you are exposed to it everywhere...
Cooper Shattuck
- Apr 1, 2021
- 3 min
How Am I Doing? The Importance of Client Satisfaction
Ed Koch, former mayor of New York, was famous for greeting his constituents with a wave and a shouted question, “How am I doing?” The...
Cooper Shattuck
- Mar 25, 2021
- 3 min
The Importance of Influencers in Legal Marketing
Whether you are a regular on TikTok, Twitter, Instagram, or Facebook, you have probably become familiar with influencers. These are...
Cooper Shattuck
- Mar 18, 2021
- 3 min
What is Fishing in a Stocked Pond?
There are many different ways to fish: deep-sea fishing with a line, trolling with a net, trotlines, fly fishing in a stream or river,...
Cooper Shattuck
- Dec 17, 2020
- 3 min
Converting Leads to Clients: Marketing is Only Part of the Battle
Marketing is unquestionably important to a firm’s success. Potential clients must be educated and then reminded of our existence and our...
Cooper Shattuck
- Nov 12, 2020
- 3 min
You Know You Might Need a New Website If...
Comedian Jeff Foxworthy has a recurring line of jokes which begin, “You know you might be a redneck if…”. With all due respect to Mr....
Cooper Shattuck
- Oct 22, 2020
- 2 min
The Benefits of Cross-Selling
A law firm should be more than a collection of solo practitioners. While sharing office space can help reduce the costs of running a...
Cooper Shattuck
- Oct 9, 2020
- 3 min
Firm Marketing versus Personal Marketing
There is nothing like a shock to the marketplace to get everyone appreciating the value of marketing. But there is more to marketing than...