Cooper Shattuck
Effective Legal Marketing is a Process: Lessons from Nick Saban
Bear with me, my Auburn friends, as I share how Coach Saban's philosophy can be applied to effective legal marketing.
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Cooper Shattuck
- Sep 4
- 4 min
Data-Driven Decision Making: Using Analytics to Inform Legal Marketing Strategies
Embracing a data-driven approach isn't just a trend—it's a necessity for any law firm looking to stay ahead of the curve.
Cooper Shattuck
- Aug 28
- 4 min
Navigating the Ethics of Legal Marketing in Alabama: Best Practices and Pitfalls
For lawyers, marketing must adhere to the strict ethical standards set forth by the Alabama Rules of Professional Conduct.
Cooper Shattuck
- Aug 20
- 3 min
Client Relationship Management: Making the Connections for Your Law Firm
Effective communication and client retention are not just about keeping clients satisfied-they are about building trust and securing success
Cooper Shattuck
- Aug 13
- 3 min
Effective Networking for Lawyers: Cultivating Meaningful Connections
Effective networking for lawyers is about more than collecting business cards—it’s about building meaningful, lasting connections.
Cooper Shattuck
- Aug 6
- 4 min
Building Thought Leadership: Strategies for Lawyers Who Want to Stand Out
Thought leadership is more than just sharing knowledge -- it's about positioning yourself as an expert and trusted advisor in your field.
Cooper Shattuck
- Jul 24
- 3 min
Harnessing the Power of Social Media in Legal Marketing
If marketing is about being in the right place at the right time, social media is increases your odds of being there. Here how...
Cooper Shattuck
- Jul 17
- 4 min
Content Marketing Strategies for Lawyers: Creating Valuable Connections
To stand out and succeed, lawyers need to embrace content marketing strategies that provide value to their audience.
Cooper Shattuck
- Jun 25
- 3 min
Understanding Your Audience: Key Insights for Targeted Legal Marketing
Identifying and understanding your audience is crucial for effective targeted legal marketing.
Cooper Shattuck
- Jun 20
- 3 min
Legal Leads: Digital Marketing Essentials for Law Firms
A robust online presence is a necessity for law firms aiming to attract and retain clients. Over the last seven years, as a marketing and...
Cooper Shattuck
- Jun 5
- 2 min
The Building Blocks of Law Firm Branding
Investing in your law firm's brand is essential, and we've developed a few building blocks to help structure your foundation.
Cooper Shattuck
- May 22
- 3 min
Outsourcing Management Tasks - An Easy Way to Boost Your Revenue
For a legal practice, time is one of your most valuable assets. Your primary focus as a lawyer should be providing top-notch legal...
Cooper Shattuck
- May 14
- 2 min
A Close Up on Video Marketing for Lawyers
Video marketing has emerged as a crucial tool for lawyers and law firms seeking to enhance their brand and connect with potential...
Cooper Shattuck
- May 7
- 3 min
From Clicks to Clients: Setting Up Google Ads Campaigns for Law Firms
Google Ads offers a powerful avenue for law firms looking to enhance their market presence and attract new clients. With strategic...
Cooper Shattuck
- Apr 30
- 2 min
Understanding Google Ads: a Primer for Law Firms
Google Ads are a powerful tool that can significantly increase your law firm's online presence, attract new clients, and grow your practice.
Cooper Shattuck
- Apr 23
- 2 min
Crafting Your Blog: Content Marketing for Lawyers
If you caught last week's blog, you now know that your own blogging is not just about content creation. As a lawyer, it's about building...
Cooper Shattuck
- Apr 17
- 2 min
To Blog or Not to Blog? Content Marketing for Lawyers
To blog or not to blog? That is certainly one way to phrase the question. But more specifically, you may often ask yourself if your...
cooper2490
- Apr 11
- 3 min
Harnessing the Potential of Email Marketing in the Legal Industry
Email marketing has emerged as a powerful tool for businesses across various sectors including the legal industry. Despite the surge in...
cooper2490
- Mar 22
- 2 min
Content Marketing: Standing Out in a Crowd
In the bustling legal landscape, where every attorney strives to make their mark, distinguishing your firm from the competition can feel...
cooper2490
- Mar 15
- 3 min
The Power of Connections: Building Your Online Presence in the Legal Industry
In today's digital age, having a strong online presence is essential for success. As technology continues to evolve, so do the ways in...
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