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Cooper Shattuck
Keep in Touch With Your Best Salespeople
Do you know who your best salespeople are? The people best equipped to most easily and credibly sell your services? Hint: It isn’t you....
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Cooper Shattuck
- Mar 9
- 3 min
Marketing is Nothing Without the Sell
One challenge faced by many lawyers today is that they see no need to be engaged in sales. While our profession may limit how sales are...
Cooper Shattuck
- Mar 2
- 2 min
Don't Be Afraid to Try Something New
As lawyers, we are notoriously old-school. We are slow to change. Even those who consider themselves on the cutting edge of technology...
Cooper Shattuck
- Feb 16
- 3 min
Marketing Budget: How to Set Your Priorities
Last week, we talked about establishing a marketing budget. A budget should be part of your overall planning process and is a step in...
Cooper Shattuck
- Feb 9
- 2 min
Marketing Budget: What Should It Be?
Sooner or later, you’re going to have to think about a budget. Budgets are simply another form of planning. And like other planning...
![Hey [Insert Smart Voice Assistant Here], Who Are My Clients?](https://static.wixstatic.com/media/038373_fbf5e4c5e800412d890540ebe054a729~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/038373_fbf5e4c5e800412d890540ebe054a729~mv2.png)
Cooper Shattuck
- Feb 2
- 3 min
Hey [Insert Smart Voice Assistant Here], Who Are My Clients?
These days, you can ask a smart voice assistant such as Google, Alexa, or Siri pretty much anything, and you’ll at least get some form of...
Cooper Shattuck
- Jan 25
- 2 min
Hello, 2023: How Do I Create a Strategic Plan?
As we continue our focus on the new year, consider putting some specifics in your planning. Of course, the first step in any planning is...
Cooper Shattuck
- Jan 12
- 2 min
End-of-the-Year Reflections
Whether the end of your year was a mad dash, a brief respite full of family and food, or both, we all now find ourselves fully into the...
Cooper Shattuck
- Jan 6
- 2 min
Put Yourself in Your Client’s Shoes
As lawyers, we tend to get wrapped up in what we are doing for our clients. The to-do lists, client demands, and filing deadlines are a...
Cooper Shattuck
- Dec 15, 2022
- 3 min
5 Ways to Decode Your Competitors' Marketing
Maybe you pay attention to your digital presence. Perhaps you’ve looked at your website, reviewed your social media pages, and even...
Cooper Shattuck
- Dec 7, 2022
- 2 min
Have you explored your website lately?
So, you have a website? It is done and now forgotten. You invested time, money, and energy in getting it up and going. Now it is out of...
Cooper Shattuck
- Dec 1, 2022
- 2 min
That's the Power of... a Survey!
Surveys are multi-faceted marketing tools that are often overlooked. Perhaps the disdain that many have for taking surveys themselves...
Cooper Shattuck
- Nov 16, 2022
- 3 min
Is Snail Mail Dead?
Times change. When I was a young lawyer, I can remember that our mail came in large white plastic bins. Sometimes there would be more...
Cooper Shattuck
- Nov 3, 2022
- 3 min
2022 Clio Legal Trends Report: Key Takeaways
Clio, an industry-leading provider of law practice management, client intake, CRM, and document automation recently released its 2022...
Cooper Shattuck
- Oct 14, 2022
- 2 min
Are you ready for the results of your marketing?
Having a strategic marketing plan is important. It helps identify what services you are offering and why someone should want to buy them....
Cooper Shattuck
- Aug 27, 2021
- 3 min
A Foot on the Dock and a Foot...
Well, summer isn’t technically over, but you know it’s getting close when schools start. Hopefully, this summer allowed you some time to...
Cooper Shattuck
- Jul 21, 2021
- 3 min
"Way Back in the Day": How Legal Marketing Has Changed
We are proud to sponsor a one-time FREE performance of The Actor's Charitable Theatre's production of Broadway's Bright Star, inspired by...
![What's Your Story? [For Lawyers]](https://static.wixstatic.com/media/038373_a595e6cfe8884d0ca9b48d26b5a65723~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/038373_a595e6cfe8884d0ca9b48d26b5a65723~mv2.png)
Cooper Shattuck
- Jul 15, 2021
- 2 min
What's Your Story? [For Lawyers]
We are proud to sponsor a one-time performance of the Actor’s Charitable Theatre’s production of Bright Star, a musical written and...
Cooper Shattuck
- Jul 9, 2021
- 3 min
If You Knew My Story...
We are proud to sponsor a one-time FREE performance of The Actor's Charitable Theatre's production of Broadway's Bright Star, inspired by...
Cooper Shattuck
- Jun 24, 2021
- 3 min
The Perfect Client
An old lawyer once said, “If it wasn’t for clients, lawyers, and judges, practicing law wouldn’t be half bad.” Clients are why we exist....
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