.png)
Cooper Shattuck
Face Time: It's Not What You Think
These days, when someone mentions “face time,” we immediately think of that convenient iPhone feature that enables us to do video...
top of page
Search
Cooper Shattuck
- Aug 11
- 3 min
Legal Directories, Lists & Badges: 4 Questions to Ask Before Paying
With the increase in the number of lawyers investing in marketing has come the proliferation of companies whose business model is...
Cooper Shattuck
- Jul 28
- 2 min
Marketing is No Place to Cut Corners
Who doesn’t like to save a buck? Everyone likes a bargain. Advertisers and marketers waste no effort when it comes to leveraging our...
Cooper Shattuck
- Jun 29
- 2 min
Play to Your Strengths: What do your strengths have to do with marketing?
I am a big fan of Gallup’s CliftonStrengths. CliftonStrengths was formerly known as Clifton StrengthsFinder, named after its inventor,...
Cooper Shattuck
- Jun 15
- 3 min
“What Do You Do?”: 5 Ways to Acquire New Work with Small Talk
Confidentiality is a hallmark of the legal profession. It is something that we do and should take seriously. But when it comes to telling...
Cooper Shattuck
- May 24
- 2 min
Fishing in a Stocked Pond
Perhaps you caught the news this week about the record-setting blue marlin landed by Brian Stover of Paulding County, Georgia during the...
Cooper Shattuck
- May 4
- 2 min
Right Place, Right Time: Where, When & How to Get There and Stay There
Hopefully, you have a marketing strategy and someone to manage its implementation. You have measurable goals and you’ve identified the...
Cooper Shattuck
- Apr 27
- 2 min
Converting Leads to Clients: The Ones That Got Away
When we talk about marketing, we spend a lot of time talking about generating leads and converting them into clients. We focus on the...
Cooper Shattuck
- Apr 14
- 3 min
Referral Network & Networking
Networking has become a hot topic in the last 25 years. Of course, we’ve been networking forever, but more recently we’ve talked about it...
Cooper Shattuck
- Apr 6
- 2 min
Cross-Selling: Do People Know What You Do?
As lawyers, many of us do a poor job telling people what we do. I’ve known many lawyers for years and yet have no idea of the kind of...
Cooper Shattuck
- Mar 29
- 2 min
Keep in Touch With Your Clients
One of the most common complaints that clients make about their lawyers is that they fail to stay in touch, keep them updated, or inform...
Cooper Shattuck
- Mar 23
- 2 min
Keep in Touch With Your Best Salespeople
Do you know who your best salespeople are? The people best equipped to most easily and credibly sell your services? Hint: It isn’t you....
Cooper Shattuck
- Mar 9
- 3 min
Marketing is Nothing Without the Sell
One challenge faced by many lawyers today is that they see no need to be engaged in sales. While our profession may limit how sales are...
Cooper Shattuck
- Mar 2
- 2 min
Don't Be Afraid to Try Something New
As lawyers, we are notoriously old-school. We are slow to change. Even those who consider themselves on the cutting edge of technology...
Cooper Shattuck
- Feb 16
- 3 min
Marketing Budget: How to Set Your Priorities
Last week, we talked about establishing a marketing budget. A budget should be part of your overall planning process and is a step in...
Cooper Shattuck
- Feb 9
- 2 min
Marketing Budget: What Should It Be?
Sooner or later, you’re going to have to think about a budget. Budgets are simply another form of planning. And like other planning...
![Hey [Insert Smart Voice Assistant Here], Who Are My Clients?](https://static.wixstatic.com/media/038373_fbf5e4c5e800412d890540ebe054a729~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/038373_fbf5e4c5e800412d890540ebe054a729~mv2.png)
Cooper Shattuck
- Feb 2
- 3 min
Hey [Insert Smart Voice Assistant Here], Who Are My Clients?
These days, you can ask a smart voice assistant such as Google, Alexa, or Siri pretty much anything, and you’ll at least get some form of...
Cooper Shattuck
- Jan 25
- 2 min
Hello, 2023: How Do I Create a Strategic Plan?
As we continue our focus on the new year, consider putting some specifics in your planning. Of course, the first step in any planning is...
Cooper Shattuck
- Jan 12
- 2 min
End-of-the-Year Reflections
Whether the end of your year was a mad dash, a brief respite full of family and food, or both, we all now find ourselves fully into the...
Cooper Shattuck
- Jan 6
- 2 min
Put Yourself in Your Client’s Shoes
As lawyers, we tend to get wrapped up in what we are doing for our clients. The to-do lists, client demands, and filing deadlines are a...
bottom of page