Cooper ShattuckAug 27, 20213 minA Foot on the Dock and a Foot...Well, summer isn’t technically over, but you know it’s getting close when schools start. Hopefully, this summer allowed you some time to...
Cooper ShattuckJul 21, 20213 min"Way Back in the Day": How Legal Marketing Has ChangedWe are proud to sponsor a one-time FREE performance of The Actor's Charitable Theatre's production of Broadway's Bright Star, inspired by...
Cooper ShattuckJul 15, 20212 minWhat's Your Story? [For Lawyers]We are proud to sponsor a one-time performance of the Actor’s Charitable Theatre’s production of Bright Star, a musical written and...
Cooper ShattuckJul 9, 20213 minIf You Knew My Story... We are proud to sponsor a one-time FREE performance of The Actor's Charitable Theatre's production of Broadway's Bright Star, inspired by...
Cooper ShattuckJun 24, 20213 minThe Perfect ClientAn old lawyer once said, “If it wasn’t for clients, lawyers, and judges, practicing law wouldn’t be half bad.” Clients are why we exist....
Cooper ShattuckJun 18, 20213 minLong-Term Impacts of COVID on the Legal Profession: Part IVIn this four-part series, we have discussed the potential long-term impacts of COVID-19 on the legal profession, the courts, practicing...
Cooper ShattuckJun 4, 20213 minLong-Term Impacts of COVID on the Legal Profession: Part IIIWe are discussing the long-term impacts of COVID-19 on the legal profession, the courts, practicing law, and the life of a lawyer. Our...
Cooper ShattuckMay 20, 20213 minLong-Term Impacts of COVID on the Legal Profession: Part IIWe are discussing the long-term impacts of COVID-19 on the legal profession, the courts, practicing law, and the life of a lawyer. Our...
Cooper ShattuckApr 22, 20213 minThe Importance of Face-to-Face MarketingFor over a year now, we have altered our professional and personal lives to avoid unnecessary face-to-face meetings or gatherings....
Cooper ShattuckApr 8, 20211 minMarketing for Lawyers: It's Now or NeverPeople are constantly inundated by marketing efforts these days. Unless you are totally disconnected, you are exposed to it everywhere...
Cooper ShattuckApr 1, 20213 minHow Am I Doing? The Importance of Client SatisfactionEd Koch, former mayor of New York, was famous for greeting his constituents with a wave and a shouted question, “How am I doing?” The...
Cooper ShattuckMar 25, 20213 minThe Importance of Influencers in Legal MarketingWhether you are a regular on TikTok, Twitter, Instagram, or Facebook, you have probably become familiar with influencers. These are...
Cooper ShattuckMar 18, 20213 minWhat is Fishing in a Stocked Pond?There are many different ways to fish: deep-sea fishing with a line, trolling with a net, trotlines, fly fishing in a stream or river,...
Cooper ShattuckDec 17, 20203 minConverting Leads to Clients: Marketing is Only Part of the BattleMarketing is unquestionably important to a firm’s success. Potential clients must be educated and then reminded of our existence and our...
Cooper ShattuckNov 12, 20203 minYou Know You Might Need a New Website If...Comedian Jeff Foxworthy has a recurring line of jokes which begin, “You know you might be a redneck if…”. With all due respect to Mr....
Cooper ShattuckOct 22, 20202 minThe Benefits of Cross-SellingA law firm should be more than a collection of solo practitioners. While sharing office space can help reduce the costs of running a...
Cooper ShattuckOct 9, 20203 minFirm Marketing versus Personal MarketingThere is nothing like a shock to the marketplace to get everyone appreciating the value of marketing. But there is more to marketing than...
Cooper ShattuckSep 14, 20202 minShould I Be Paying for Lists & Directories?There are a host of lists, directories, and accolades available to lawyers today. Some are “by invitation only," though the...
Cooper ShattuckJul 30, 20202 minHow Do I Begin Marketing?There are a wide variety of marketing tools and marketing professionals out there to help you “do marketing.” But there is one thing that...
Cooper ShattuckJul 23, 20203 minHow to Identify Your Target AudiencesObviously, your marketing should be focused on potential clients, right? Sure. Some should. But where does your work come from? Your...