cooper2490Mar 29, 20232 minKeep in Touch With Your ClientsOne of the most common complaints that clients make about their lawyers is that they fail to stay in touch, keep them updated, or inform...
cooper2490Mar 23, 20232 minKeep in Touch With Your Best SalespeopleDo you know who your best salespeople are? The people best equipped to most easily and credibly sell your services? Hint: It isn’t you....
cooper2490Mar 16, 20233 minMake Sure Everyone is on the Same Team“You may think you’re one in a million, but you’re really just one of 11.” Many law firms function as a collection of sole practitioners...
cooper2490Mar 9, 20233 minMarketing is Nothing Without the SellOne challenge faced by many lawyers today is that they see no need to be engaged in sales. While our profession may limit how sales are...
cooper2490Mar 2, 20232 minDon't Be Afraid to Try Something NewAs lawyers, we are notoriously old-school. We are slow to change. Even those who consider themselves on the cutting edge of technology...
cooper2490Feb 16, 20233 minMarketing Budget: How to Set Your PrioritiesLast week, we talked about establishing a marketing budget. A budget should be part of your overall planning process and is a step in...