10 Social Media Post Ideas for Law Firms

Let’s face it: most law firms didn’t get into the business to become influencers. But in today’s digital world, a consistent and strategic social media presence is one of the simplest, most cost-effective ways to build credibility, stay top of mind, and connect with your ideal clients.

The good news? You don’t have to dance, do voiceovers, or reinvent the wheel. Here are 10 social media post ideas any law firm—big or small—can use to stay active and relevant online.

1. Answer a Common Client Question 

Think FAQs, but bite-sized. Use simple language, speak to your ideal client, and include a call to action if appropriate.

Example: “Can I still recover damages if I was partially at fault in a car accident?” 

2. Highlight a Recent Case Win or Settlement (Ethically) 

Without naming names or disclosing sensitive details, showcase your success and the value you provide. 

Example: “We recently helped a family recover $850,000 in a nursing home negligence case. It’s an honor to fight for justice when care falls short.”

3. Share a Client Testimonial 

A third-party endorsement builds trust. 

Bonus tip: Pair the quote with a professional photo of your team or office for a polished look.

4. Introduce a Team Member 

Humanize your firm and show off the talent behind the name. Include a short Q&A, fun fact, or quote about why they do what they do.

5. Explain a Legal Concept in Plain English 

Think “Legal Term of the Week.” 

Example: “What does ‘comparative negligence’ mean—and why does it matter for your case?”

6. Comment on a Relevant News Story 

Without offering legal advice, weigh in on a headline or trending topic that relates to your practice areas. This shows your firm is engaged and knowledgeable.

7. Promote a Community Event or Sponsorship 

If your firm supports local charities, sports teams, or events, post about it. It’s not just goodwill—it builds local brand recognition and trust.

8. Share a Blog Post or Article (Yours or Industry-Related) 

Social media is a great way to get more mileage from your website content. If you're looking for social media ideas for law firms, sharing informative blog posts can position your firm as a thought leader. Tease the topic and link to the full post.

Example: “Thinking about filing a claim after a trucking accident? Read this first.”

9. “Day in the Life” or Behind-the-Scenes Content 

Show your firm’s personality and culture. It could be your office coffee rituals, prep for a big case, or even your team celebrating a birthday.

10. Post a Tip, Stat, or Quote Graphic 

These are highly shareable and easy to create using Canva or similar tools. 

Example: “Every day, more than 1,000 people are injured in crashes involving distracted driving.” 

Or: “You don’t rise to the level of your goals. You fall to the level of your systems.” – James Clear

Your social media doesn’t need to go viral. It just needs to be valuable. 

Show up consistently, speak to your audience, and remind your followers who you are, what you do, and why it matters.

Need help building a strategy, creating a content calendar, or just finding the right voice? Or are you simply too busy to manage all this? That’s what we do. Let’s talk.