Cooper ShattuckMar 23, 20232 minKeep in Touch With Your Best SalespeopleDo you know who your best salespeople are? The people best equipped to most easily and credibly sell your services? Hint: It isn’t you....
Cooper ShattuckMar 9, 20233 minMarketing is Nothing Without the SellOne challenge faced by many lawyers today is that they see no need to be engaged in sales. While our profession may limit how sales are...
Cooper ShattuckMar 2, 20232 minDon't Be Afraid to Try Something NewAs lawyers, we are notoriously old-school. We are slow to change. Even those who consider themselves on the cutting edge of technology...
Cooper ShattuckFeb 16, 20233 minMarketing Budget: How to Set Your PrioritiesLast week, we talked about establishing a marketing budget. A budget should be part of your overall planning process and is a step in...