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Why Fractional Firm Management Could Be the Right Move for Your Law Firm

  • Writer: Cooper Shattuck
    Cooper Shattuck
  • Sep 11
  • 2 min read

Running a law firm today is about much more than practicing law. You’re also managing operations, finances, marketing, HR, and everything in between. For small and mid-sized firms, hiring a full-time CEO or COO isn’t always realistic. That’s where fractional firm management comes in.


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At Cartography, we step into that gap, providing experienced leadership on a part-time basis. You get the benefit of a seasoned executive’s guidance and oversight without the cost of a full-time hire. It’s a way to bring structure, strategy, and stability to your firm while staying within budget.


What Is Fractional Firm Management?

Fractional law firm management means bringing in an experienced executive to serve your firm part-time or for specific projects. Instead of paying for a full-time salary and benefits, you get access to targeted expertise when you need it. Think of it as having a CEO or COO on call who is ready to help chart the path forward, solve tough problems, and keep the business side of your firm running smoothly.


Why Law Firms Choose Fractional Leadership

  • Cost-Effective Expertise – Access high-level leadership without the overhead.

  • Scalability – Adjust the level of support as your firm grows or transitions.

  • Fresh Perspective – Gain insights and strategies from outside your usual way of doing business.

  • Continuity – Ensure stability during leadership changes or succession planning.

  • Lawyers Stay Lawyers – You focus on your clients while we handle the business operations.


How Cartography Helps

When you bring us in as your fractional CEO or COO, we can support your firm in areas like:

  • Strategic Planning & Growth – long-term vision, practice area opportunities, and succession planning.

  • Financial Oversight – budgeting, profitability analysis, and vendor negotiations.

  • Operations & Infrastructure – improving workflows, integrating technology, and managing facilities.

  • Talent & Team Management – recruiting, training, performance, and compensation planning.

  • Marketing & Business Development – branding, digital strategy, and client relationship management.

  • Governance & Compliance – bar rule compliance, policies, and risk management.


The Cartography Advantage

Your firm deserves more than just “getting by.” With fractional management, you gain flexible, cost-effective leadership designed to help you grow and thrive.


If you’re not ready for a full-time executive but know your firm needs more structure, strategy, and support, fractional firm management may be the answer.

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where we work.

We serve clients across the state of Alabama and Southeast.

While the majority of our clients are located in Alabama, we have experience in a number of states throughout the country. We are available to meet with clients in-person as well as via telephone or Zoom. We have served clients in Florence, Huntsville, Birmingham, Tuscaloosa, Opelika, Auburn, Montgomery, Opp, Mobile, and Lexington, KY, just to name a few.

We believe one of our competitive advantages is being able to serve our clients personally and directly, where they are, something national firms can't do.

 

Contact us today.

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205.394.3200

info@unlockyourlegend.com

 

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Though our principal offers legal services through Cooper Shattuck, LLC, no legal services are offered by Cartography Consulting.

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