cooper2490Aug 5, 20202 minDo I Need a New Website?These days, a website is often your first opportunity to make a good impression on a potential client. Even if you were recommended by a...
cooper2490Jul 30, 20202 minHow Do I Begin Marketing?There are a wide variety of marketing tools and marketing professionals out there to help you “do marketing.” But there is one thing that...
cooper2490Jul 23, 20203 minHow to Identify Your Target AudiencesObviously, your marketing should be focused on potential clients, right? Sure. Some should. But where does your work come from? Your...
cooper2490Jul 16, 20203 minWhat Should My Marketing Communicate?Assuming you acknowledge that you must engage or enhance your marketing efforts, what do you do? Marketing is communication. It is...
cooper2490Jul 9, 20203 minWhy Do Lawyers Need to Be Marketing?Remember the old game show, “Let’s Make a Deal”? Not the one that was televised recently, but the one that began in the 1960’s. Perhaps...
cooper2490Jul 2, 20203 minWhat is Marketing for Lawyers?We hear an awful lot about marketing. We are inundated by it almost constantly these days. Unless you are totally disconnected, you are...