cooper2490May 6, 20213 minLong-Term Impacts of COVID on the Legal Profession: Part IOver a year after the start of the worldwide COVID-19 pandemic, and we still don’t have it behind us. Variants and mutations are...
cooper2490Apr 22, 20213 minThe Importance of Face-to-Face MarketingFor over a year now, we have altered our professional and personal lives to avoid unnecessary face-to-face meetings or gatherings....
cooper2490Apr 15, 20212 minThe Dysfunctional FirmPatrick Lencione’s Five Dysfunctions of a Team[1] is a must-read for any team. If you work with any other person in delivering your...
cooper2490Apr 8, 20211 minMarketing for Lawyers: It's Now or NeverPeople are constantly inundated by marketing efforts these days. Unless you are totally disconnected, you are exposed to it everywhere...
cooper2490Apr 1, 20213 minHow Am I Doing? The Importance of Client SatisfactionEd Koch, former mayor of New York, was famous for greeting his constituents with a wave and a shouted question, “How am I doing?” The...
cooper2490Mar 25, 20213 minThe Importance of Influencers in Legal MarketingWhether you are a regular on TikTok, Twitter, Instagram, or Facebook, you have probably become familiar with influencers. These are...