People are constantly inundated by marketing efforts these days. Unless you are totally disconnected, you are exposed to it everywhere you look and with almost anything you listen to. Oh sure, marketing is on TV and in the newspapers—for those who still actually read them—but also on your screens while you shop, research, read the news, learn how to fix that leaky faucet, catch up on sports, or browse social media. If you connect with anything, marketers will find a way to connect with you, which is frustrating to many. However, an increasing number of lawyers have discovered the importance of marketing, and those who have not run the risk of being left behind.
Check out this article in the Cumberland Law Review by our principal Cooper Shattuck: https://cumberlandlawreview.com/2021/04/05/marketing-for-lawyers-its-now-or-never/.